Sales Manager Brand Experience & Partnerships Job at Unibail-Rodamco-Westfield
Job Title: Sales Manager Brand Experience & Partnerships
Department: Westfield Rise, URW’s media, brand partnerships and data solutions agency
Location: Stockholm
Reports to: Head of Westfield Rise, Northern Europe
Unibail-Rodamco-Westfield is the premier global developer and operator of Flagship Destinations, with a portfolio valued at €54.5 Bn as at December 31, 2021, of which 86% in retail, 6% in offices, 5% in convention & exhibition venues and 2% in services. Currently, the Group owns and operates 85 shopping centres, including 53 Flagships in the most dynamic cities in Europe and the United States. Present on two continents and in 12 countries, Unibail-Rodamco-Westfield provides a unique platform for retailers and brand events and offers an exceptional and constantly renewed experience for customers. With the support of its 2,800 professionals and an unparalleled track-record and know-how, Unibail-Rodamco-Westfield is ideally positioned to generate superior value and develop world-class projects.
Unibail-Rodamco-Westfield distinguishes itself by its Better Places 2030 agenda, that sets its ambition to create better places that respect the highest environmental standards and contribute to better cities. Unibail-Rodamco-Westfield stapled shares are listed on Euronext Amsterdam and Euronext Paris (Euronext ticker: URW), with a secondary listing in Australia through Chess Depositary Interests. The Group benefits from a BBB+ rating from Standard & Poor’s and from a Baa2 rating from Moody’s.
We are imaginative and bold, always pushing the boundaries to achieve results. Our culture embraces creativity, diversity and progression, nurturing everyone we work with to reach the top of their profession.
Westfield Rise is URW’s new in-house agency that serves as a one-stop-shop to create innovative and dynamic campaigns using URW’s platform of best-in-class retail media assets and advertising capabilities. The agency is structured around 4 key revenue streams: Events & Brand Experience, Media, and new additions Monetization of Services and Data & Digital. It will focus on developing commercial opportunities and revenues through a client-centric 360° approach, placing URW as a key player on the advertising market.
This role is part of the Brand Experience vertical, which delivers consumer engaging experiences, memorable moments, and high levels of PR for the brand, whilst generating an important income stream for the business through Experiential, Event Sponsorship and Brand Partnership activations. Media comprises the targeting of the mall audience through the (Digital) Out of Home Media offer and integrating with online channels.
The sales manager Brand Experience and Partnerships is responsible for driving income in the Stockholm market and, if required, the Copenhagen market and wider European market.
Key Objective
- Drive income for Brand Experience & Brand Partnerships business in our Nordic shopping centres according to Westfield Rise strategy, delivery standards, Business Plan and budgets.
Main Duties & Responsibilities:
- Drive performance of the Brand Experience & Brand Partnerships business
- Develop and maintain a strong national and international brand and agency network, identify emerging and current global trends and target relevant brand led engaging consumer experiences
- Structure key multi-year partnerships involving Nordic countries and multiple inventories and assets (360 campaigns) to drive the most value
- Seek new and profitable opportunities - lever existing assets and client base to develop a stable and long-term income platform
- Working alongside the Northern Europe and European Brand Experience team to deliver optimal assets to brands while maximising long term revenue to Westfield Rise and URW
Sales Performance
- Jointly accountable for the management, motivation and sales strategy for the Brand Experience and Brand Partnerships business across Nordics.
- Oversee regional activity and performance levels recognising opportunities to forge broader deals working with the Northern Europe and European sales teams
- Liaise with relevant departments (e.g. Marketing, Centre Management, Leasing, Events) to lever assets, maximise income opportunities and enhance the consumer experience.
- Develop professional and long-term relationships with clients, media, promotional and specialist agencies.
- Oversee research leads and remain up to date with the latest brand/agency campaigns and competitor activity in the Nordics working closely with the strategy team.
- If required, support Development Project teams to identify and maximize Brand Experience opportunities for new developments.
- Work alongside the media team to compliantly deliver optimal packages for brands and retailers.
Account Management
- Work with the Legal team to deliver appropriate legal agreements for all activities.
- Ensure all account procedures are adhered to for invoicing, collection of payments and sales reporting. GDPR rules to be followed at all times.
- Work using the CP tool and contribute to business adoption
- Ensure all sales collateral, specific information and presentations are updated in line with guidelines and industry requirements.
- Understand the approval/sign off process, including technical compliance, fire safety and health and safety requirements.
- Be able to forecast revenues and deals on a quarterly basis based on pipeline
URW Standards
- Ensure all communications are consistent, professional and reflect the core values of Westfield Rise and URW.
- Actively seek best practice from other Centres, the global portfolio and external influences.
Experience, Knowledge & Qualifications:
- Demonstrable (minimum 3 years) experiential and/or media sales experience dealing at a manager level with major brands and agencies (client or agency side), Candidates should be able to support and challenge the current status quo and provide clients with compelling and innovative opportunities for brand activations and partnerships.
- Possess a continuous drive to push the boundaries of creating impactful integrated media and experiential campaigns
- Relevant sales experience and a proven track record of selling Partnerships, Experiential or Events, working experience at agency-side is preferred.
- Hold a genuine understanding of global consumer trends to leverage these trends to develop brand led activations and experiential/brand partnership opportunities.
- Ability to build on their existing network and able to open doors at the appropriate level.
- Excellent sales skills and Nordic marketing/media/events/experiential market knowledge.
- Demonstrate strong organisational skills with an excellent attention to detail.
- Exceptional verbal and written communication and presentation skills.
- Experience working in a busy, demanding and pressurised environment.
- Driven and self-motivated to deliver results.
- Flexibility and willingness to embrace change and new opportunities
- Interested in and open to learn and advance new data solutions as part of the customer proposition
The following values bring us together and guide our actions. They are the foundation of who we are today and who we will be tomorrow: BOLDNESS We operate with an ambitious vision – EXCELLENCE We deliver positive and sustainable impact - TEAMWORK We unite diverse talent to succeed - ETHICS We build on trust and transparency – PASSION We love what we achieve together – OWNERSHIP We are action-oriented and accountable.
What is important to us is to welcome personalities that are committed, team player, full of positive energy and ready to grow within an international company. We offer a collaborative, innovative and achievement focused culture with unique opportunities for growth. We strive for excellence and our culture fosters autonomy, innovation and collective power of our employees. If you are looking for a stimulating and empowering missions, promoting teamwork and challenge on a daily basis, do not hesitate to apply!
Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience and skills. We believe that diversity plays an important part in the success of our business and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s individual differences.
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.
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