Promotion Officer III (Anticipatory) Job at Parks Canada

Parks Canada Fort Smith, NT

Parks Canada
Fort Smith (Northwest Territories)
PM-03
8-month term (June 2023 - January 2024)
$65,747 to $70,841 (salary under review; plus applicable isolated post allowance)

Closing date: 15 May 2023 - 23:59, Pacific Time

Who can apply: Persons residing in Canada, and Canadian citizens and Permanent residents abroad.

Apply online

Important messages

We are committed to providing an inclusive and barrier-free work environment, starting with the hiring process. If you need to be accommodated during any phase of the evaluation process, please use the Contact information below to request specialized accommodation. All information received in relation to accommodation will be kept confidential.

Assessment accommodation

For tips to navigate the application process step by step, refer to the following video. https://www.youtube.com/watch?app=desktop&v=0GW7P3g9hhI

✔️We also offer:
  • Northern Allowances (rates and conditions subject to change and vary depending on number of dependents):
  • Isolated Post Allowances: Approximately $14,011 per year to $23,352 per year
  • Vacation Travel Assistance: approximately $1,402 per year for each eligible member of the household
  • Housing: Federal government housing may be available
  • Relocation Assistance: Applicants may be eligible for relocation assistance and may wish to review the Relocation Directive: https://www.njc-cnm.gc.ca/directive/d6/en
  • Training, Development & Education Opportunities: Multi-year career development plans which include opportunities for education assistance funding and training opportunities
  • Pension & Benefits: Advantageous pension regime and health benefits. For more information, see: https://www.canada.ca/en/treasury-board-secretariat/topics/pension-plan.html

Duties

You’ll never be bored here. It’s a mix of a lot of things: breathtaking wild rivers, majestic bison, exceptional whooping cranes, incredible environmental and cultural landscapes, spectacular mountains, and so much more!

Your passion for nature and the great outdoors, coupled with a love of marketing, writing and connecting with people will lead the way.

You’ll work as part of an External Relations team that provides new media, marketing, design, communications, and stakeholder engagement support for the Southwest Northwest Territories Field Unit (SWNWT FU). The field unit includes FOUR remarkable parks in Southern NWT and northern Alberta: Nahanni National Park Reserve, Nááts'įhch'oh National Park Reserve, Thaidene Nene National Park Reserve, and Wood Buffalo National Park.

You’ll work together with other team members to showcase and promote these four parks, and the great work our colleagues do, to local, national, and global audiences. You’ll work collaboratively within multi-functional teams to develop and plan marketing and promotional campaigns and strategies. And, you’ll be in charge of all things social media.

Your curiosity and interest in people’s stories will help you build and maintain relationships with a variety of stakeholders like destination marketing organizations, Indigenous organizations and local governments.

You have experience managing social media, running advertising campaigns and advising others on all things marketing-related. You are a creative writer and thinker and have superior written and verbal communication skills. Writing quality content that is easily adapted across web, social media and other platforms is where your skills truly shine.

Work environment

If your curiosity leads you to the most spectacular places and on adventures of a lifetime, working here fits into your story.

The parks in the Southwest Northwest Territories Field Unit have outstanding landscapes and plenty of opportunities for trying things you’ve maybe never done before.
  • Flying above epic landscapes in a small bush plane? That will happen here.
  • Walking across salt flats, unearthly boulder fields, and through extensive karst and cave networks? You got it.
  • Canoeing down wild rivers through the deepest canyons in Canada? Better start practising.

You’ll work primarily in an office environment but can expect multi-day work travel and one or two multi-day backcountry fieldwork trips per year into any of the four parks.
You’ll do work that matters and have tangible examples of the differences you and your colleagues are making. The work is interesting and, at times, hectic… but truly never a dull moment.
There are significant opportunities for collaboration between functions and lots of things to learn from co-workers whose work differs greatly from yours. There are many possibilities and opportunities for career growth within Parks Canada, which will extend to you in this role.
You’ll be based in Fort Smith, Northwest Territories, a community of 2,500 people. Fort Smith is connected to southern Canada by a year-round paved highway and is nestled on the eastern Alberta-NWT border. Major cities like Edmonton are a 13-hour drive away, while Yellowknife is a seven-hour drive north.

Fort Smith is in Treaty 8 territory and the traditional territory of Indigenous peoples of Salt River First Nation, Smith's Landing First Nation, and the Northwest Territory Metis Nation.

It’s a very recreation-oriented community, with hiking trails, a cross-country ski club, a snowboarding hill, an arena, a golf course, superb kayaking and paddling on the Slave River and in Wood Buffalo National Park, which is a 20-minute drive to the southwest.

Parks Canada is a federal government agency responsible for protecting and presenting the outstanding natural and cultural resources found throughout Canada. We do this through a system of national parks, national marine conservation areas, and national historic sites across Canada.

Intent of the process

We intend to hire someone as a full-time Promotion Officer for the Southwest Northwest Territories Field Unit for one eight-month term.

We will also use this process to create a list of qualified candidates at the PM-03 group and level. We may use this list to fill permanent or temporary positions at Parks Canada. These positions may have various security levels, language requirements, and duration.

Positions to be filled: 1

Information you must provide

Your résumé.

Contact information for 3 references.

In order to be considered, your application must clearly explain how you meet the following (essential qualifications)

EDUCATION
  • A degree or diploma with a specialization in advertising, marketing, communications, tourism or other related discipline or;
  • an acceptable combination of education, training, and experience.

Degree equivalency

EXPERIENCE
  • Experience planning and implementing promotion and/or marketing strategies;
  • Experience using social science data to assess market and customer needs and interests;
  • Experience managing, writing, and editing for social media, advertising, web and/or marketing communications;
  • Experience collaborating with team members and external partners;
  • Experience providing promotion and communications-related advice and guidance to management and team members.

If you possess any of the following, your application must also clearly explain how you meet it (other qualifications)

ASSET EXPERIENCE
  • Experience with media buying and creating and implementing advertising campaigns;
  • Experience in planning and managing contracted initiatives like photo and video shoots;
  • Experience working effectively with Indigenous communities and/or organizations.

If you meet the Education and Experience requirements, you may be invited to an interview. During the interview, we will assess your Knowledge, Abilities, and Personal Suitability in these areas.

The following will be applied / assessed at a later date (essential for the job)

English essential

Information on language requirements

KNOWLEDGE
  • Knowledge of web-based platforms and social media principles and their techniques and best practices;
  • Knowledge of tools and techniques used to promote, develop and evaluate tourism products;
  • Knowledge of tourism and marketing trends and how they apply to national parks.
ABILITIES
  • Ability to work collaboratively as a member of a team;
  • Ability to use data to understand visitors and evaluate programs;
  • Ability to communicate effectively both orally and in writing;
  • Ability to analyze issues and opportunities and develop creative solutions;
  • Ability to plan and prioritize work and meet deadlines;
  • Ability to effectively build relationships, and engage and consult with partners.
PERSONAL SUITABILITY
  • Personally connects with people;
  • Strives for excellence;
  • Makes things happen;
  • Exercises sound judgement;
  • Demonstrates integrity;
  • Communicates effectively.

The following may be applied / assessed at a later date (may be needed for the job)

OPERATIONAL REQUIREMENTS
  • Willingness to wear a Parks Canada uniform when required;
  • Willingness to work irregular hours, overtime, weekends and/or statutory holidays and provincial/territorial holidays, when required;
  • Willingness to work and/or travel in varied terrain, weather conditions, isolated locations and by various means of transportation.

Conditions of employment

  • Obtain and maintain Reliability Status security clearance

Other information

The Public Service of Canada is committed to building a skilled and diverse workforce that reflects the Canadians we serve. We promote employment equity and encourage you to indicate if you belong to one of the designated groups when you apply.

Information on employment equity

Communication for this process will be sent via email. Applicants MUST check their e-mail accounts frequently as there may be a deadline for responses. It is the responsibility of the candidate to ensure accurate contact information is provided and updated as required. Candidates who apply to this selection process should include an email address that accepts email from unknown users (some email systems block these types of email). Please note that we will have to consider that you are no longer interested in participating in the selection process and that you have withdrawn your candidacy should you not provide us with an up-to-date email address or respond to our communications. If you need to communicate with us during any stage of this process, please indicate the selection process number in the subject field of your email.

In accordance with paragraph 8(2)(a) of the Privacy Act, information or material, whether provided directly by the candidate or otherwise obtained by the selection board, used during the selection process for the purpose of assessing a candidate may be used as part of the selection review and recourse processes. Such relevant information may be provided to third parties, such as other candidates or their representatives, who have a legitimate reason to be aware of that information.

Parks Canada is committed to the principles of diversity and employment equity under the Employment Equity Act and strives to ensure that our workforce reflects the diverse nature of Canadian society. We encourage women, Aboriginal peoples, persons with disabilities and members of a visible minority group to self-identify in their cover letter.

The Public Service of Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the Public Service Commission or the departmental official in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.

Parks Canada Agency considers applications from all individuals who have legal status to work in Canada. Please indicate in your application the reason for which you are entitled to work in Canada: Canadian citizenship, permanent resident status or work permit.

Persons who have a priority entitlement as defined by the Parks Canada Agency Priority Policy and Guidelines will be considered first.

Persons with a lay-off priority due to Parks Canada Agency Work Force Adjustment will be considered eligible candidates for the purpose of this selection process.

Travel cost for individuals who are not Federal Public Servants will not be covered.

The Parks Canada Agency is established as a separate employer in the Federal Public Service under the Financial Administration Act. Persons appointed to the Agency continue to be part of the Public Service. The Parks Canada Agency operates under its own human resources framework outside of the Public Service Employment Act and in line with values of fairness, competence and respect, and its operating principles.

Persons who have received pay in lieu of unfulfilled surplus period, a Transition Support Measure (TSM) or an Educational Allowance and are re-appointed to the Parks Canada Agency are required to reimburse an amount corresponding to the period from the effective date of such reappointment or hiring, to the end of the original period for which the TSM and education allowance was paid. Please contact Vina Turner, A/Human Resources Manager if you are one of these individuals to find out how this applies to your particular situation.

Persons who are in receipt of a Canadian Government Public Service pension and are considering this employment opportunity with the Parks Canada Agency, should contact the PWGSC Public Service Pension Centre (1-800-561-7930) in order to determine the impact of an appointment on their pension benefit entitlements.

✔️Tips for applicants:
  • Please provide complete and thorough details of your education and experience.
  • Do not assume that the screening board has any previous knowledge of your background, qualifications, or work history. You must be specific and provide concrete examples/details for each Experience element, as applications will be screened only on the information provided.
  • Failure to provide sufficient information may result in your application being screened out of the competition.

Proof of education must be submitted with application to rhtsono-swnwthr@pc.gc.ca. Failure to provide a copy of the certificate with your application will result in your application not being assessed further.

You must clearly demonstrate in writing, with concrete examples, how you meet each essential experience requirement. Failure to do so may result in your application being rejected.

You must meet all essential qualifications in order to be appointed to the position. Other qualifications may be a deciding factor in choosing the person to be appointed. It is your responsibility to provide appropriate examples that illustrate how you meet each qualification. Failing to do so could result in your application being rejected.

PLEASE NOTE: For this selection process, our intention is to communicate with applicants by e-mail for screening/assessment purposes (including issuing screening results and sending invitations for written tests and interviews).

Applicants who apply to this selection process must include in their application a valid e-mail address and make sure this address is functional at all times and accepts messages from unknown users.

Reference checks may be sought.

An interview may be administered.

A test may be administered.

We thank all those who apply. Only those selected for further consideration will be contacted.




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