Marketing Coordinator

CooperSurgical, Inc

Mississauga, Ontario, Canada

Position Summary:

As part of Copper Surgical, Insception Lifebank is Canada's largest and most experienced cord blood program. A market leader, Insception Lifebank is committed to providing clear and balanced education to assist Canadian families make an informed decision regarding cord blood banking options.

We are looking for a highly motivated and energetic Marketing Coordinator to work at our head office in Mississauga, ON (hybrid). You will be responsible for supporting the marketing function in all external communications and marketing materials. Working closely with the marketing manager to activate both tactical and strategic initiatives, you will support the marketing team toward the fulfillment of objectives for the organization.

You Will:

• Set up email nurture series for lead and repeat client funnels; develop and deploy email campaigns; Analyze campaign results, communicate performance post-launch, and present findings.
• Create and maintain corporate website content as required (blog articles, banners, landing pages, etc.), monitoring site metrics and identifying optimization opportunities.
• Work closely with the SEO agency to give support in the works to improve website health to drive more organic qualified traffic.
• Work collaboratively with graphic designers and external agencies to deliver printed and digital collateral, including brochures, booklets, flyers and PowerPoint presentations.
• Manage day-to-day tasks with 3rd party partners (Lead buy vendor, wholesale supplier, print vendor, designers, courier, samples suppliers, etc.).
• Build reports on campaign and content performance and results across all digital marketing channels, providing insights and recommendations.
• Assist with paid-media campaign set-ups, track monthly metrics, provide analytical reports and understand how best to optimize platforms (Facebook/Instagram).
• Support educational webinar setups on Marketo and Zoom platforms.
• Provide marketing-administrative support and logistics coordination to the field sales team and clinical educators.

You Have:

• 1-2 years of marketing experience in a B2C environment.
• Knowledge of CRM and Marketing Automation tools (Marketo & Mailchimp).
• Experience managing websites on WordPress and reporting using Google Analytics.
• Design skills using graphic design tools such as Illustrator, Photoshop, Canvas, etc is an extra
• Knowledge of paid media (Facebook/Instagram) and SEMrush tool is an extra.
• Advanced computer skills – MS Office: Word, PowerPoint, Excel, Outlook etc.
• Excellent communication and interpersonal skills.
• Organization and project management skills, ability to meet deadlines, and competing priorities.
• Ability to build and maintains relationships with cross-functional teams within the organization.
• Solid writing skills and ability to write basic marketing content.

About CooperSurgical:

CooperSurgical is a leader in manufacturing and marketing multiple trusted and innovative brands that assist clinicians in improving the health of women, babies and families worldwide. Through an aggressive growth and diversification strategy, CooperSurgical has evolved its portfolio of over 600 products to include products and services used primarily by obstetricians and gynecologists in surgical and medical procedures wherever they occur: in hospitals, surgical centers, medical offices and fertility clinics.

Our Benefits

As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.comto learn more about CooperSurgical and the benefits of becoming a member of our team.

To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Job Type: Full-time

Pay: $45,000.00-$65,000.00 per year

Benefits:

• Dental care
• Employee assistance program
• Life insurance
• Paid time off
• Vision care

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Mississauga, ON: reliably commute or plan to relocate before starting work (required)

Expected start date: 2023-04-10

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