Product Marketing Manager Job at T6 Talent Partners
About Us
Voiceflow is the leading collaborative conversational AI platform.
Our collaboration platform makes it easy for conversational AI product teams to quickly design, test, ship and iterate on conversational assistants - together, faster, at scale.
Assistants designed and built with Voiceflow span hundreds of use cases, from drive thrus to in-car assistants, call centres and more. Voiceflow is loved by over 80,000 global teams with some of the world’s largest companies as customers including Google, BMW, US Bank, McDonalds, JP Morgan, Spotify, Amazon, Home Depot, Best Buy, John Hopkins, and thousands of others.
We’re biassed of course, but we think we’re building one of the coolest products in the world. Put this claim to the test and try out Voiceflow’s free version yourself - give it a try!
Joining a new company is one of the biggest decisions we all make in life as we’re investing our most important resource - our time. At Voiceflow, we’re investing our time here because we believe in an inevitable future where many of the conversations we have with brands everyday will be increasingly automated. If that’s the future we’re all going to be a part of, then the world needs Voiceflow to ensure the teams building these conversational experiences have great tools to craft great experiences. Think of us like the Adobe creative suite for the growing world of conversational AI. You can learn more about our vision of the future here.
We’ve raised $25M USD the past 2 years from some of the world’s best investors including Felicis, Craft, True, Amazon, Google & CEOs of Figma, Webflow, Eventbrite, InVision, Product Hunt, and more. We’re a small, fast growing remote team of around 35 team members from around the world, composed of dedicated and talented individuals with a core focus on engineering and product.
About the Role
We're looking for an experienced Senior Product Marketing Manager who will lead the positioning and GTM strategy for our product and features, owning and executing everything from product messaging/positioning to sales training and documentation.
What you'll do
- Develop messaging, positioning, buyer personas, product presentations, and key content as the cornerstone of strategic campaigns
- Be the expert for Voiceflow’s products and innovation
- Collaborate with product leadership to define our roadmap
- Act as a strategic thought partner with sales to build the playbooks, content, and resources to help us improve sales productivity and win rates
- Track and analyze key metrics related to product marketing and use this data to refine our marketing strategy over time
- Work closely with the demand generation team to design compelling campaigns for prospects, customers, and partners
About you
- Proven track record of experience in B2B software marketing, ideally experience establishing the product marketing function within a company
- Experience owning all aspects of the go to market function, including release planning, internal training, customer communication/training,website copy, and help content
- Ability to span both strategy and execution
- Strong analytical skills and ability to leverage data to drive marketing decisions
- Excellent written and verbal communication skills, including the ability to craft compelling product messaging and positioning
- Experience creating sales enablement materials, such as presentations and case studies
- Ability to think creatively to solve problems and build new processes
- Passion for innovative technology and the ability to stay up to date with industry trends and competitive landscape
- Strong leadership and project management skills, with the ability to prioritize and manage multiple projects simultaneously
Our Process
- Application - All candidates will hear back, either to move ahead and schedule an interview or to let you know we aren't moving ahead. No ghosting!
- Culture Screening Call — a 30-minute call with Brett (Recruitment) to share more about Voiceflow, our team & culture, and learn about you.
- Technical Call — a 30-minute call with Kristin (Head of Brand & Content) to dig deeper into your Product Marketing skillset/experience, share more about specific challenges we're facing, and align on role deliverables.
- Panel Interview — a 45-minute call with Sam (Head of Demand Gen) and Kim (Jr. PMM) to dig deeper into your background and specific Product Marketing work that you've done
- Final Interview - you’ll have the chance to meet with Braden (CEO) to learn more about the future of Voiceflow.
- Offer — this is the part where we all celebrate!
Logistics
- Location — we are located in Toronto and operate on a Hybrid model where our team comes into the office 1-2 days per week.
- Timeline — we are aiming to have our process completed and an offer made by the end of April 2023.
Why Voiceflow?
- Work with a well-funded yet small, hard working team filled with brilliant, passionate people.
- Take ownership over your work and build momentum on important projects both assigned to you, and of your own choosing.
- You choose where you work–from your home, the beach, an office, or through our WeWork global membership program.
- Bi-weekly Team All-Hands, Social Hours, team bonding games, and more. Keeping our teams engaged, even in the remote world.
- Supporting continued growth with Learning & Development and Lunch & Learn opportunities.
- Competitive salaries, equity options, full benefits from day one, WFH equipment budget and paid development - we’ve got you covered!
- Realistic company valuation that gives your equity real, meaningful upside.
- Supporting new hires by providing opportunities to participate in a Voiceflow Bootcamp where you receive one-on-one support to learn the ins and outs of our product.
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