Description

As part of the Brand Marketing & Social Media team, you share our passion for:

• Working in a collaborative and fast-paced environment
• Delivering exceptional programs and communications that inform, engage and inspire
• Leveraging each other’s unique talents to achieve our collective goals
• Embracing a culture of creativity and continuous improvement

Here’s the impact you’ll make and what we’ll accomplish together

Are you comfortable creating IG Stories, Reels and stitching on TikTok? Are you keeping up with the latest trends and platform updates in social media? We’d love to hear from you! Reporting to the Manager - Social Media Marketing, you will play a pivotal role in the conceptualization and creation of organic and paid content for our social media channels. The ideal candidate will have between 3-5 years experience, and work closely with our internal and agency partners to continually push creative boundaries and provide ongoing strategic social media guidance.

Here's how

• Keeping your finger on the pulse, flagging new social media trends to the team and identifying opportunities for the brand to insert itself into timely topics / conversations.
• Creating Reels, Stories, TikTok videos and static content using in-app tools, services like Canva and with the aid of our in-house design team
• Briefing our internal Studios team on creative needs, providing clear feedback on concepts, and drafting copy for content on our organic channels
• Working directly with marketing leads to assess creative and ensure it’s relevant and optimized for social media
• Championing our vision for mobile-first, social-first creative by actively sharing best-in-class creative and ongoing platform updates to further inspire and educate our partners
• Comfortably engaging with our audiences in a tone authentic to our brand
• Reporting on content performance, taking learnings and applying them to future creative / campaigns
• Continuously innovating by improving processes, testing new platform tools, and breaking creative boundaries

Qualifications

You're the missing piece of the puzzle, and have:

• A strong knowledge of social media platforms from both a creative and technical perspective: you’re aware of the latest algorithm changes, trending music on TikTok and can post content confidently
• Are highly proactive: you love bringing new ideas to team calls and agency meets
• An understanding of how to best optimize content across each platform
• A strong interest in analytics within the social and digital worlds
• Excellent interpersonal and relationship-building skills: You love building strong, collaborative working relationships with your peers and partners
• Flexibility with your time, understanding that social media needs can sometimes occur after office hours
• The proven ability to balance competing interests: You are able to prioritize effectively and devise and implement appropriate business strategies

Required Professional Designation/Certification and Experience

• Minimum 3-5-years experience in a marketing, social media or content creator role within a fast-paced environment, either agency or client-side
• Post-graduate certificate/diploma/degree in marketing, social media and or digital marketing
• Experience with the creative process, including brief development, considered an asset

Please note: this role is entirely flexible in terms of work location. It can be remote, or you can choose to work directly from one of our state-of-the-art offices. Work how you want to work. In addition, we will provide you with:

• The equipment needed to effectively work from home, including a laptop, monitor and webcam if requested
• Corporate data plans (pending your current contract with a mobile provider) to ensure you have the capabilities to be an effective creator no matter where you are
• Industry-leading benefits, including $5,000 annually for mental health support as well as pension and share-matching options
• Competitive annual bonus