Do you have a passion for running Facebook ad campaigns? Are you the type of person who loves seeing accounts scale through the growth of strategy and implementation? Do you like working behind the scenes, building campaigns, and seeing them flourish from the results of your efforts? If yes, then you are the person for Clever Digital Marketing (CDM).

We are continuing another strong year of growth. By doing the same in 2023, we require an experienced Facebook Media Buyer to come in and manage a portfolio of home improvement lead generation accounts. As we onboard more clients, you will be expected to grow and ascend in the business and take on more responsibility. Our clients are carefully vetted and brought to us through numerous sources such as home improvement events, referrals, social organic, or through our FB ads (we practice what we preach).

Do not keep reading if you want a laid-back corporate job or a role where mediocrity is accepted. However, do keep reading if you want to join a small team of performance marketers who are passionate about what they do.

Company Objective:

To continue and accelerate our growth in 2023 by focusing on bringing on A+ talent and clients that both serve each other well.

Who you will report to:

You will report to our performance manager & provide high-level input and feedback on the portfolio of clients you manage.

The ideal candidate:

We are looking for our next team member at Clever – a hungry, hard-working Facebook Media Buyer with digital marketing experience and a relentless focus on hitting targets. Our ideal candidate must possess a strong desire to learn and solve problems, be intellectually curious and be willing to improve constantly. In addition, you love data, creating and presenting new campaign ideas, and scaling our client’s campaigns through results from your efforts. This comes with the help of our team, courses, programs, one on one training & more.

Throw whatever you think you know about marketing out the window, and come get Clever with us!

What you will do:

• Upload, launch and manage high-level digital advertising campaigns on Facebook and Instagram.
• Onboard clients with our onboarding specialist in an efficient manner while giving them the best client experience.
• Increase traffic & revenue growth through the online advertising channel utilizing KPIs to determine actionable steps in the ad account.
• Compile and analyze performance data for ad creatives, landing pages, and offers to present to the media buying team.
• Be able to curate angle ideas that you can use to create ad copy, creatives, and different messaging in your advertorials. Create branded and scroll-stopping graphics using Canva and the help of our creative team.
• Script out video ideas based on analysis, competitors, and KPIs that have a WOW factor. We have the perfect video team; you just need to script it and have the ideation ready.
• Brainstorm new and creative growth strategies and campaign ideas that set us apart from the competition.
• Monitor competitors and frame their best practices to better improve your accounts.
• Solve random yet complex issues related to landing pages, pixel installation, tracking, and more.
• Craft killer copy that converts to cold audiences!

What you will need:

• Minimum 3 years of experience running Facebook ads.
• Analytical and data-driven – you must use and love data, and your decisions must be driven by it without succumbing to over-analysis.
• Highly organized and detail-oriented with excellent communication skills, both written and verbal.
• Highly proficient with Google Drive (Google slides, sheets, documents, etc.).
• Self-starter with an innate desire to win - lots of initiative and ability to work independently on multiple projects in a fast-paced environment. Tenacious and persistent until you succeed.

Ideally, you will also have:

• Managed $500,000+ in FB budget.
• Experience with landing page builders such as ClickFunnels
• Understand basic and advanced marketing terms such as CTR, CRO, CPA, CPC, etc.
• A fundamental understanding of what factors increase conversion rates and how to identify opportunities.
• Proven ability to prioritize multiple projects with short- and long-term deadlines.

Working at Clever:

• Flexible work schedule – this isn’t your typical 9-5.
• Paid time off
• Provided Mac computer & other equipment as needed
• Remote work – no need to step into an office.
• Bonuses – earn more as you deliver on your KPIs.
• TONS of room for growth – The sky’s the limit! Unlimited room for growth for the right candidates.
• Culture – a work environment with driven entrepreneurs who have self-purpose, encourage meaningful work and constantly look to develop personally.
• Work abroad policy - need a new working environment? Our work abroad policy supports this.

Salary is: $70,000 — $90,000
Bonus potential of up to 15k per year