Marketing Planner - 12 Month Contract/Acting

Scarborough, Ontario (Hybrid)

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.

What Sets Us Apart?

A focus on People, Passion for Toyota, Innovation and Make Things Better has made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.

Job Summary:

Toyota Canada Inc has an exciting opportunity for a marketing professional to join our Marketing team. This is a 12-month contract/acting opportunity reporting to the Manager, Nameplate Marketing. The successful candidate will collaborate with our internal departments and Agency partners to lead long to mid-term planning & development of lifecycle marketing strategies in support of Toyota Canada’s vehicle portfolio. The chosen candidate will also determine, monitor & report on key performance indicators in line with strategy, and be part of the team growing Toyota from being Canada’s most respected automotive brand to the most admired one through a commitment to being the better choice in the hearts and minds of Canadians.

What We’ll Bring:

• A hybrid work environment
• A work environment built on teamwork, flexibility and respect
• Competitive compensation package including ealth and dental benefits effective immediately
• Associate vehicle discount program
• Great company culture – Respect for people and continuous improvement is at our core
• Paid holiday shutdown and competitive paid time off benefits
• Summer Hours – condensed work week during the summer

What You’ll Be Doing:

• Direct and coordinate the planning & development of business-rooted, insightfully-driven and brand-aligned Marketing lifecycle strategies
• Inspire and influence our agency partners to develop lifecycle communication strategies leveraging consumer insights – pre-launch, launch, sustainment and/or Always On considerations.
• Develop, follow and audit a highly disciplined approach to vehicle communication strategy including consumer insights, research, project timelines, critical path, briefing and PDCA – planning & performance
• Work alongside internal departments ensure that long lead product build and strategy is aligned to consumer needs/wants – Bring Marketing to the table early and often to create a truly consumer-centric approach.
• Determine, inform & socialize (brief) brand-aligned Marketing communication strategy, including positioning, target profile, KPI’s, key message statements, product alignment, and desired approach through launch committee coordination (across + up the organization) inclusive of our other agency partners
• Consult with retail, digital, LCM, partnerships & experiential associates/partners/managers to ensure communications are fully aligned to brief, on strategy and consumer relevant
• Monitor/track, analyse and provide regular reporting via PDCA of vehicle portfolio marketing communication efforts against strategy KPI’s & key messages including Tier 1 ad tracking results, Tier 2/3 execution review, and provide insightful recommendations
• Coordinate a common methodology & approach for the communication strategy process with other Marketing Planners to ensure consistency with ease of understanding & explaining
• Consult with Toyota Global & Toyota North America with regards to key vehicle product strategy support – IDT, strategy, approach, research – to understand potential alignment to Canadian strategy
• Prescribe & facilitate the agency score carding on a bi-annual basis with Brand Consultant & Manager
• Day to day leadership and ownership of portfolio across all Marketing associates and internal departments, including presentations of marketing strategy and communications as required.
• Budgeting: responsible for managing all spend against vehicles within the portfolio and ensure spend is on budget.
• Agency Management: Planning, conduct briefings, ensure adherence to insights and timeline, and agency score carding (evaluation & feedback)

What You’ll Bring:

• College or University Business Administration, Marketing or related discipline
• 2 to 5 years in the marketing field – Agency and or client side with a strong fundamental grounding in strategy, marketing communications and omnichannel connections planning
• A proven track record in marketing communications and turning strong insights into action, as well as working with diverse internal and external teams to lead consistent, compelling and well aligned marketing efforts
• Primary experience working on marketing communications, with strong marketing acumen; previous automotive experience is an asset but not mandatory
• Experience in influencing agencies and partners
• Experience with consumer centric, value-based approach to strategic campaign development
• Strong decision making and communication skills, ability to problem solve and utilize consumer insights and PDCA in formulating recommended course of actions
• Experience in project management (long and short) with vision and plans to achieve
• Impact and Influence skills - Excellent interpersonal skills with the ability to impact and influence. Able to motivate and inspire internal & external teams, partners and agencies
• Strong presentation skills, collaboration & cross-functional skills (local & international)
• Bilingual (English & French) is a valuable asset
• Excellent interpersonal skills with ability to impact & influence without authority
• Self-motivator – Ability to start and complete tasks with limited supervision
• Bilingualism an asset (French/English)

What You Should Know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law.

Job Type: Full-time

Benefits:

• Casual dress
• Dental care
• Extended health care
• Work from home

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Scarborough, ON M1H 1H9

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