Marketing Manager - Loblaw Media Job at Loblaw Companies Limited
Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country’s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Location:
500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9
As part of Canada’s leading grocery and pharma retailer, we are building one of the nation’s most exciting media companies. Loblaw Media offers a unique set of assets and capabilities for planning and delivering advertising that helps consumer brands more effectively reach customers who will love their products. We use transaction-based insights from our online and bricks and mortar stores to shape powerful media targeting and measurement solutions. We are developing an omnichannel media business with the aim of unlocking intelligent media opportunities across both our owned retail channels (digital and in-store), and offsite digital channels.
At Loblaw Media, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of media.
You will get to work with some of the best minds and will have the support of world class technologies to craft products our customers will love. Come be part of the media revolution happening in Canada!
The impact you’ll make
We are looking for a self-starter who wants to join this fast-paced and expanding start-up division at Loblaw. As a Marketing Manager at Loblaw Media, you will translate product and business strategies into marketing and communications plans to help fuel awareness and growth of Loblaw Media. You will be a key driver of Loblaw Media’s external profile as a lead on industry outreach, client-events and other publicity activities. You will elevate Loblaw Media’s thought-leadership by building strong narratives leveraging market research and insights to drive stronger messaging supporting both sales and marketing objectives.
What you’ll do
Project manage big marketing initiatives for Loblaw Media such as website redesigns, sales launches, client events, industry presentations, and/or major product launches, including ensuring all support materials, operational processes and sales tools are prepared.
Support in the work to develop and execute industry communications, client events, and outreach activities, which may include drafting creative briefs for press releases, developing key messages & content for industry B2B publicity initiatives (like webinars or panel discussions), and organizing logistics for industry events & development external sponsorship materials.
Liaise with the various LCL creative teams as needed to guide the creative process for mocks or other materials we use in our sales & marketing collateral.
Develop sales packages, sales collateral, B2B marketing communications or any other marketing materials under the strategic guidance of Marketing leadership, to ensure we present a compelling and professional-grade offering to the marketplace.
Source necessary data insights about LCL and our media products from data analytics, product, media operations, and insights teams to build compelling sales narratives for the Loblaw Media sales team.
Help to bring new sales opportunities & media products to market, working across internal teams to build the opportunity, construct the selling narratives, work out feasibility and craft the marketing and sales strategies. This may also mean the development of support tools for the sales team such as training materials, or campaign planning tools as needed to enable the effective sell-through and execution of media product lines.
Support the sales team in selling through opportunities launched to market including developing communications for the marketplace about Loblaw Media or its offerings and answering questions about our product lines and packages, as needed.
Act as lead in tracking marketing expenditures and reconciliation of the marketing budget.
Draft, review and manage any other marketing materials as necessary for Loblaw Media’s external communications.
Does this sound like you?
Minimum 3-5 years marketing experience, ideally B2B marketing experience or in a role related to media planning in a consumer marketing division.
Knowledge of advertising technology and/or media a definite bonus. Experience with consumer package goods and/or retail sectors would be an asset.
Adept marketing storyteller – someone who can translate data & insights into compelling marketing narratives in support of selling activities. Impeccable attention to detail particularly around copywriting is a must-have.
Experience with a wide variety of marketing communications including slideware and brochureware (both sales-centric and more technical documentation), event management, B2B social communications, whitepapers and other editorial products, email newsletters, managing website content and layouts, etc.
Strong proficiency building B2B marketing materials and marketing communications with mainstream design software (e.g. Photoshop) and business software (Office suite, especially PowerPoint). Working knowledge of Confluence, JIRA, Salesforce and other collaboration tools a plus
Self-starter that takes ownership of their projects from start to finish, with a strong ability to prioritize multiple projects.
How you’ll succeed
At Loblaw Media, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of media.
You will get to work with some of the best minds and will have the support of world class technologies to craft products our customers will love!
Loblaw is committed to sustainability by sourcing products with integrity and making a positive difference in the community. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
Please Note :
optimuspartners.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, optimuspartners.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.