This posting is open to current employees at the University of Alberta only. Please indicate your internal status using the "Advertisement" drop down menu when applying.

This position is a part of the Association of the Academic Staff of the University of Alberta (AASUA).

In accordance with the Administrative and Professional Officer Agreement, this full-time continuing position offers a comprehensive benefits package found on our Benefits Overview page and annual salary range of $70,500-$117,508.

Location

Work will primarily take place at Enterprise Square.

This role is hybrid with a mix of remote and in-person.

Working for the University of Alberta

The University of Alberta acknowledges that we are located on Treaty 6 territory, and respects the histories, languages and cultures of First Nations, Métis, Inuit and all First Peoples of Canada, whose presence continues to enrich our vibrant community.

The University of Alberta is teeming with change makers, community builders, and world

shapers who lead with purpose each and every day. We are home to more than 40,000 students in 200+ undergraduate and 500+ graduate programs, over 13,000 faculty and staff, 260,000 alumni worldwide and have been recognized as one of Canada’s Greenest Employers for over a decade.

Your work will have a meaningful influence on a fascinating cross section of people—from our students and stakeholders, to our renowned researchers and innovators who are quite literally curing diseases, making discoveries and generating solutions that make the world healthier, safer, stronger, and more just.

Working for the Department/Faculty

Within External Relations, the Development and Demand Generation Marketing portfolio is focused on the growth and expansion of revenue streams for our internal stakeholders; Development, Alumni Relations, Institutional Events and Facilities & Operations. Design and oversee the execution of multi-touch marketing campaigns that drive awareness, engagement, lead generation and transactions.

Position

If you are an experienced marketing professional with a passion for developing impactful strategies that generate engagement, then this position may be the right fit for you. We are seeking an energetic and intuitive senior marketing strategist to join the Development and Demand Generation Marketing team. Reporting directly to the Director, the ideal candidate will have proven marketing ability to identify opportunities and deliver effective strategies to generate results and grow student enrolment. You also understand and can deliver the marketing “mix” – brand strategy, strategic marketing insight, project management, creative design, digital/social planning & execution.

A senior strategist knows the business needs, goals and objectives of the University of Alberta and generates plans to ensure we are delivering on our portfolio and institutional KPIs. This specific Senior Marketing Strategist position will focus on areas of Development, Events and Facilities & Operations business units on campus. It will be responsible for marketing strategies related to alumni engagement and awareness, cultivating a culture of pride and loyalty on and off campus, increasing the alumni profile within Edmonton, Alberta and Internationally. Together with the Development and Demand Generation marketing team, this position will also work to enhance the reputation and brand identity of the U of A to our various stakeholders.

Duties

• Develop, establish and maintain alumni, event and revenue-generating marketing strategies to meet organizational objectives.
• Develop and execute marketing campaigns and analyze performance that leverages behavioural interest and persona development to drive awareness and engagement with our audiences.
• Establish effective working relationships with marketing and communications leadership and other stakeholders to ensure that our University of Alberta programs, products and services are implemented through strategic initiatives and aligned with brand voice.
• Work with the Marketing Research and Insights portfolio to develop data-driven marketing insights and strategies, set campaign performance measures and pre and post test marketing activities as well as creative and channel performance
• Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership
• Write clear and insightful briefs to inspire and inform creative teams
• Develop and deliver appropriate marketing and communications enablement tools
• Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, university websites, SEM/SEO strategy development, brand awareness and demand initiatives while clearly communicating how these channels work together
• Manage all aspects of projects, including: prioritization, meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
• Liaise and coordinate with key members of digital and creative teams for creative production of online and offline marketing assets, graphic design, video/photo production and web development, from the initial concept to finished product and execution
• Undertake competitor, market and customer analysis advising on implications for the area's strategy and commission research and analysis as required
• Develop key messages and strategies to communicate complex information to multiple audiences and constituencies which align with the area’s priorities and brand
• Identify, build and leverage key relationships with influential stakeholders both internally and externally
• Use networks and partnerships to promote and create new initiatives, set forward goals, identify opportunities, gather information and seek input

Minimum Qualifications

• 10+ years of professional marketing experience
• Bachelor’s degree or equivalent professional experience
• Experience working in an internal marketing department and or familiarity with agency-client service delivery models
• A proven track record in the development of strategic marketing plans that align with business targets
• Ability to forecast market trends and analyze competitor activities
• Solid understanding of research methodologies to identity marketing and customer insights

Preferred Qualifications

• Well-versed in general marketing technologies (CRM software, analytics, asset management etc.)
• Experience gathering key data that ensures strategies are well informed and laid out
• Passionate about understanding the consumer journey and encouraging colleagues to feel the same
• A knack for building trust-centred relationships
• Problem solving ability, with an analytical mindset, to ensure strategies are productive and result in client satisfaction
• Stays abreast of market trends to drive topics for internal coaching and team building
• Understanding of principle of agile marketing is an asset

How to Apply