This head office based role is a 14-month contract.

Headquartered in Mississauga, Ontario, AstraZeneca has been recognized as a Greater Toronto Area Top Employer for eight straight years. We pride ourselves on creating a collaborative culture that champions knowledge-sharing, ambitious thinking and innovation – ultimately providing employees with the opportunity to work across teams, functions and even the globe.

Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to create a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week.Our head office and BlueSky Hub in downtown Toronto are purposely designed with collaboration in mind, providing space where teams can come together to strategize, brainstorm and connect on key projects.

Our commitment to sustainability is also central to our culture and part of what makes AstraZeneca a great place to work. We know the health of people, the planet and our business are interconnected which is why we’re taking bold action to tackle some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention.

Our Position

The Senior Consumer Marketing Manager (SMM)- Respiratory will be a key leader in further developing “best in class” consumer engagement capabilities at AstraZeneca focusing on patients with respiratory conditions (asthma & COPD). Based on an extensive understanding of the market and target consumer beliefs and behaviours, the incumbent will take a leadership role in defining the vision and strategic/tactical plans for direct to consumer engagement across our portfolio of respiratory products.

The successful candidate for this role will be an entrepreneurial leader with a passion for customer engagement and empowering patients. You play to win but do the right thing and act with integrity, even when it is difficult.

Your role will be to:

• Build a comprehensive direct to patient engagement strategies and executional plans for our prioritized respiratory brands.

• You are the face of the patient amongst cross-functional respiratory brand teams and will influence the strategic directions of the brands to optimize the go-forward potential.

• Advocate for resources within the brand teams to deploy direct to consumer campaigns and use campaign successes to secure ongoing investment.

• Work collaboratively with HCP marketing, medical, patient advocacy, PR/communications, and sales leadership to ensure campaigns amplify overall brand strategy, are aligned with brand goals, and are pulled through in the physician’s office.

• Influence the development of Global consumer campaigns and work collaboratively with other affiliate to adopt new insights and assets as appropriate.

• Seamlessly manage external vendors and agencies in the development and execution of campaign collateral, media buys, and measurement plans

• Uphold a best-in-class commercial focus and cultivate an inclusive high-performance environment that values and leverages diversity

You are joining a team of ambitious individuals driven to build a culture that is science and patient-focused, agile and impactful. Your role within this respiratory team will be to work collaboratively to improve our ways of work, seek opportunities for learning and pilot innovative approaches.

Qualifications

• University degree in science and/or business

• Min 3 years consumer marketing experience (CPG, pharma, and/or creative agency). Understanding/experience with pharma consumer marketing considered a strong asset

• Experience building and launching digital multi and omni channel strategies including branded and unbranded campaigns

• Experience creating media plans

• Successful track record of campaign development, implementation, measurement and refinement

• Possess strong commercial knowledge and executional excellence in building strategy/critical thinking/implementation, forecasting and budgetary responsibilities

• Ability to influence key internal partners and work successfully within a diverse team

• Strong communication, presentation and influencing skills