Our Experience

William L. Schermerhorn

Bill is a retired senior officer of The Coca-Cola Company with more than 30 years of marketing and general management experience. His domestic and international executive responsibilities during his career span a myriad of business experiences from brand marketing, marketing research, marketing operations management, is management, strategic planning and operating general management.

During his tenure with Coca-Cola he demonstrated a consistent record of growth through building brands and implementing new business strategies. Bill has extensive experience working with brands and people with particular strengths in creating a clear vision and managing teams to attain business objectives through performance management.

Bill has baccalaureate and business degrees from the University of South Dakota.


Richard J. Flaig

Dick brings more than 30 years of extensive key account, marketing and executive management expertise to our clients.  His executive assignments with The Coca-Cola Company included, Executive Assistant to the Chief Marketing Officer where he focused on the recruitment and development of global marketing talent. As Vice Pres. Marketing he was responsible for worldwide licensing and trademark operations.  Additionally, responsible for Coca-Cola’s largest customers as vice president and Director of National Chain Accounts.

Dick is currently teaching in the Goizueta Business School at Emory University where he is a Distinguished Lecturer in the practice of Marketing.  He has served on many boards including International Food Manufactures Association and the National Automatic Merchandising Association.

Academic honors include a Doctor of Business Administration, Honoris Causa, from Johnson and Wales University.


Thomas J. Reeder

Tom has worked with clients to solve general management issues for more than 20 years. From his work on direction with C-level managers in the Fortune 500 firms to implementation work with operational managers to small business owners, Tom brings a history of results and extensive consulting experience in a broad range of industries to your business needs.

Tom began his management-consulting career after successfully managing the profit center of a national engineering consulting firm. Representative consulting clients include New York Life, The Home Depot, Nationwide Financial, Prudential, The Coca-Cola Company, Rockwell, Ford, Pitney-Bowes, SAB-Miller, Old Castle, and Coats & Clark.

Educational accomplishments include a Master in Business Administration from Harvard University and Bachelor of Science in Engineering from Purdue University.

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